Marketing Management



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Marketing Management

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Marketing Management

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Marketing Management

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Coffee Corner Mangaldan, Pangasinan: A Feasibility Study

The study covered the activities need to be undertaken during the pre-operation; presentation of the business process work flow, vicinity map and shop lay-out; presentation of the offered services, marketing strategies, prices of the products, price comparison, SWOT analysis, target market and market share graph; presentation of the organizational chart, staff qualifications, job description, worker's recruitment procedures and training management policies, projected monthly salary, monthly SSS contributions, Philhealth contributions, 13th month pay and personnel plan; presentation of the financial aspects such as the pre-operational expenses, projected balance sheet, income statement, cost sales, cash flow, ratio analysis, schedule of sales revenue and net book value; and lastly, presentation the socio-economic aspects of the business. It does not include the supplier of the coffee mix to be used in the shop and process of making the products.

Aquino, Marisa N.